About
Learn more about what makes Bobbin spin.
Why the name Bobbin?
A bobbin is the small but mighty thread that keeps everything connected in sewing — often unseen, yet essential to the seam’s structure. That’s how I view branding. It’s the foundation that holds your business together, quietly building trust and recognition in every detail.
You can think of me like your secret weapon. The bobbin to your company’s sewing machine.
Meet Lane
I’m Lane Straub, the founder and creative behind Bobbin Branding — a brand design and marketing studio built to help small businesses look polished, consistent, and professional.
With over six years of experience across marketing, graphic design, photography, video editing, and social media management, I’ve helped countless brands find their voice and visual identity.
My background in theatre taught me the art of storytelling — and today, I use that same creative foundation to help businesses craft brands that connect emotionally and visually with their audiences.
Lane Straub, Founder of Bobbin & Co
Photo taken at Carette in Paris, France
I’ve worked with organizations across industries — from event venues and artists to real estate, nonprofits, and podcasts — bringing together all the “moving parts” of a brand under one unified, cohesive look.
My mission: To take the creative weight off your shoulders so you can focus on the real heart of your business. I’ll handle the visuals, the strategy, and the details — stitching your brand together with purpose.