I’m Lane Straub, a multidisciplinary creative helping small businesses and artists bring their brands to life. With a background in theatre and marketing, I blend storytelling and design to craft brands that look polished, purposeful, and human.

Creative Direction. Brand Strategy. Visual Storytelling.

From real estate to event venues to creative startups, my work adapts to every client’s voice while keeping one goal in mind: consistency, clarity, and calm for busy business owners.

From real estate to event venues to creative startups, my work adapts to every client’s voice while keeping one goal in mind: consistency, clarity, and calm for busy business owners.
My work with Mallard Hall Estate

Mallard Hall Estate

Luxury branding for historic event venue.

  • Creative Consultant & Marketing Designer

  • Branding · Graphic Design · Event Marketing · Photography · Social Media Strategy

  • As the primary creative for Mallard Hall Estate, a luxury event venue in Kentucky, I oversee their entire visual and marketing ecosystem — from digital strategy to on-site event design. My work ensures every detail feels refined, cohesive, and true to the estate’s “old money” elegance.

    I developed promotional content, social media campaigns, and brand materials that capture the estate’s elevated aesthetic — blending luxury, warmth, and timeless charm.

    • Designed all marketing materials for alll events and promotions, including Paws for a Cause gala, featuring equine artist Jamie Corum, the Holiday Sip & Shop, Bells, Bourbon, & Belladonna: An Immersive Murder Mystery, Deck the Hall, and several more throughout 2024 and 2025

    • Established and executed full branding and processes for Wedding bookings, outreach, lead organization, print materials, brochures, and digital guides

    • Managed website touch ups and communication

    • Created social media visuals, ads, and newsletters that elevated their online presence

    • Produced photo and video content showcasing the estate’s architecture and ambiance

    • Developed 30-day caption campaigns for corporate retreats, events, and lodging

    • Strengthened brand identity and visual consistency across all channels

    • Tripled lead count from 2024 to 2025

    • Increased engagement and inquiries from upscale clientele

    • Positioned Mallard Hall as both a luxury lodging and event destination

My work with Michigan Stage

Michigan Stage

Theatre promotion for a startup organization.

  • Artistic Associate

  • Photography · Copywriting · Marketing · Workshop Development

  • At Michigan Stage, I merged creativity and communication — developing the Like an Expert workshop series, creating unprescedented promotional visuals for the 2024 season, and managing digital content.


    My work focused on maintaining brand cohesion and crafting visuals that reflected the company’s community-driven mission.

    • Strengthened professional presence and audience engagement through authentic photography and design for 2024 season promotion

    • Supported regional education and outreach initiatives

    • Elevated brand consistency across web and social media

My work with Second Stage Productions

Second Stage Productions

University student theatre organization.

  • PR and Marketing Head (2022), Artistic Director (2023)

  • Brand Strategy · Leadership · Graphic Design · Marketing · Production Photography · Event Promotion

  • At Michigan State University, I led a student-run theatre organization through its most successful season yet — transforming how audiences experienced our productions.
    I built a cohesive visual identity, revamped show marketing, and tripled engagement across digital platforms.

    Blendng my love of theatre, photography skills, and marketing interests, I had so much fun bringing this small student org into the mainstream through targeted social media ads, scripted reels content, cohesive and professional graphic design, and clean production photography for promotion and future use.

    • Ticket sales increased by 150%

    • Doubled follower count on Instagram through consistent posting and student engagement

    • First-ever weekend of sold-out shows

    • Brought new visibility to emerging student artists through promo photography and high end design

Birmingham Education Foundation

Fundraising non-profit for local schools.

  • Graphic Designer (2024–2026)

  • Graphic Design · Marketing · Social Media

  • Collaborated with the Foundation to create cohesive, theme-driven visual materials for major fundraising campaigns and events supporting students and teachers in Birmingham Public Schools. Focused on elevating the organization’s branding to reflect professionalism, creativity, and community engagement.

    • BASH 2025 & BASH 2026: Designed event branding, invitations, signage, and digital graphics for the Foundation’s annual gala, aligning visuals with each year’s unique theme.

    • Annual Fund Letters (2024–2025 & 2025–2026): Designed donor-facing campaign materials, blending visual storytelling and typography to encourage continued community giving.

  • Enhanced the visual identity and professionalism of Birmingham Education Foundation’s fundraising efforts, helping strengthen donor engagement and community recognition across multiple annual campaigns.

From Vision to Visuals

Discover → Design → Deliver

Discover — We clarify your brand’s goals, audience, and style.

Design — I create visuals, templates, and content that feel true to your story.

Deliver — You get cohesive branding that works everywhere — with ongoing support to keep it consistent.

Ready to bring clarity and consistency to your brand? Let’s connect.

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